Creativity

New media technologies are thought to be significant tools for enabling creativity and 
innovation. When we had only traditional media technologies (analogue), there were some limitations of  possibilities because the traditional media was usually based on one way system. However, as the technologies improved a lot, the system started having mutual interaction from one way. People started share their new ideas in more convenient way and they became main producers to make the new media technologies better. The New York Times article titled "Twitter Serves up Ideas from Its Followers" shows that how the users in new media are important and became innovators for new technologies. In the article, economists have long thought that producers — the people making products and running companies — are naturally the ones coming up with new ideas, Professor von Hippel said. In fact, he said, consumers often come up with ideas for products, and companies wait on the sidelines to see if they have mass appeal.